Right up there with “Tippecanoe and Tyler Too” as an instant American classic is what Slate has called “the secretly vulgar chant suddenly beloved by Republicans”—though “secretly vulgar” is an oxymoron, and enthusiasm for the increasingly popular “Let’s Go Brandon” chant is hardly limited to Republicans. It isn’t by way of the country club and the Chamber of Commerce that you arrive at viral meme-hood, I think. Ex-military guys who shop at convenience stores are a different matter. When one of them, a Marine Corps veteran named James Kilcer from Yuma, Arizona, went viral himself by disarming and capturing a gas-station robber, he accepted his award for valor from the Yuma County sheriff’s office wearing...


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