It would be hard to name a country which has capitalized on its cultural legacy with such impunity as Austria has. To repeat a well-known joke: Having convinced us that Beethoven was Austrian and Hitler was Ger man, the Austrians rake in the proceeds.
Of course, the Austrian approach to cul ture does indeed seem cynical when one con siders the number of great musicians who went unappreciated there during their life times and are now considered state heroes, among them Mozart, Schubert, Mahler, and Schoenberg. But despite such apparent op portunism, Austria’s extensive cultural ad ministration has been primed to the dignity of its purpose, and awakened to the crucial role Austrian high culture has had to play in the support of a national identity.
One of the nice things about postwar Austria, in fact, has been the old-fashioned self-assurance of its cultural institutions— both public and private—and the rigid de corum with which these institutions have managed the always nasty business of public relations. Partly responsible for the reserve in such matters as publicity and ticket sales has been the government’s commitment to a carefully apportioned distribution of cultural goods. (Where possible, a certain number of tickets to cultural events have always been set aside for the diplomatic community, political party officials, labor officials, educators, and civil servants.) But one must not forget that there exists a knowledgeable and interested local audience, an audience determined to keep a watchful eye on cultural policy and the