Corporate Social Responsibility, or csr, has been with us at least since the 1950s and the publication of Howard Bowen’s book Social Responsibilities of the Businessman (1953), which broached the notion that the value, and the virtue, of a corporation should be measured by its social as well as its financial performance. Since then, csr has colonized boardrooms and business schools worldwide with ever-expanding formulas for what “responsibility” ought to entail. Archie Carroll gave us the csr Pyramid, with its hierarchy of responsibilities, from profitability at the bottom to philanthropy at the top. And things got ever fancier. John Elkington coined the term “Triple Bottom Line,” with its mandate that companies attend to...


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