Once upon a time in the land of print journalism, the publication of an article was the end of the story. Whether a feature or a review, it was all the same. You signed off on your piece, and your grateful editor sent it to a printing plant. Then it went through a series of mechanical processes, of which you had only the vaguest understanding. A few weeks later, your article returned nicely wrapped up with many other printed words. This colorful paper product was known as a magazine. If you wrote for a newspaper, the procedure was much the same, except your article re-appeared a bit sooner, printed on rougher paper with impermanent ink that rubbed off on your fingers.

In either case, you knew you could sit back, relax, and wait for the phone to ring with congratulations. The article would land in mailboxes and on doorsteps. Readers could rush out to their local newsstands and purchase the publication. Everyone would see it. Your job was...


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